Personal branding: Stand out from the crowd

Marketers of products and services (well, at the least the good ones anyway) know all too well the importance of branding. I cannot even begin to stress what an understatement this is.

Branding allows the product or service being marketed to stand out from the crowd and to appeal to an audience that absolutely craves what is being sold. And while savvy business people and entrepreneurs appreciate that branding their goods and services is synonymous with success, few job hunters take advantage of this all too important strategy when marketing (yes, that’s exactly what you’re doing) themselves.

Click here for a great blog on tips and techniques to effectively create your own brand image.